Name, Image and Likeness. Students may receive consideration for the use of their own name, image and likeness (NIL). Such permissible activities include:

• commercial endorsements,

• promotional activities,

• social media presence,

• product or service advertisements,

• unique digital items/assets.

 NIL contracts/agreements need to come from analysis of the value an athlete brings for providing a specific service/activity, not as an incentive for enrollment decisions or membership on a team.

NOTE: No school or anyone employed by or affiliated with a member school, including booster clubs, coaches, collectives, administrators and alumni, may solicit, arrange, negotiate or pay for a student’s, other than their own child, use of their NIL and/or the provision of consideration to a student for the use of their NIL.

In engaging in NIL activities, students MAY NOT:

• make any reference to PIAA or a PIAA member school (including the school and/or team name, nicknames, terms by which a school or team is commonly referred or identified, logo)

• wear school uniforms or school-identifying apparel or items

• endorse or promote any third-party entities, goods or services during team/school activities

• wear the apparel or display the logo, insignia, or identifying mark of an NIL partner during any team/school athletic activities, unless it is part of the standard school uniform for that sport

• engage in any NIL activities involving, displaying or endorsing the following categories of products and services:

  • Adult entertainment products and services;

  • Alcohol products;

  • Casinos and gambling, including sports betting, the lottery, and betting in connection with video games, on-line games and mobile devices;

  • Tobacco and electronic smoking products and devices;

  • Opioids and prescription pharmaceuticals;

  • Controlled dangerous substances;

  • Weapons, firearms and ammunition.

Students must notify the Principal/Athletic Director if they enter into any type of NIL contracts/agreements within 72 hours after entering into the agreement.